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The Switching Type
Episodio en Arming the donkeys
Companies in the electric power industry want to keep their customers. But when customers move to a new residence, they often switch providers as part of their move. So, what’s the most effective way to keep customers? A recent study suggests it’s not price incentives and special deals, but targeting those customers who are most likely to switch. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about “the switching type” of personality and a novel way to keep customers.
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What Great Parents Do
Episodio en Arming the donkeys
Duke’s Dan Ariely talks with Erica Reischer, clinical psychologist, author and parenting coach. Reischer’s new book is “What Great Parents Do,” a handbook of best parenting practices. She offers tips, tools and techniques for raising responsible, well-adjusted children.
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