Coffees and Content 2f6h12

I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying. In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging. After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business. If you’re posting consistently but still not getting the results you want - this episode is for you. Inside This Episode: The “content trap” that keeps founders stuck in burnout and confusion Why being visible everywhere won’t grow your business What six-figure business owners really understand about messaging Why your offer suite needs a top-down strategy (not random price points) My repurpose → repeat → reframe method for sustainable content PLUS ... I’m giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you. Whether you’re at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for. Links & Resources: The Modern CEO: www.coffeesandcontentpod.com/the-modern-ceo Follow me on Instagram: @loren.thesocialcollective Follow the podcast: @coffeesandcontentpod Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.  Get ready to transform your advertising game and boost your business like never before! In this episode you will learn: How to manage ads yourself before considering professional help Practical budgeting advice for Facebook ads Ways to grow your online presence organically Why you need to stop boosting posts on iOS The importance of aligning ad content with customer interests Benefits of consistent advertising for data gathering and improved long-term marketing outcomes Why you should maintain cohesive imagery across different platforms - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Resources mentioned: The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10' Get in touch: Instagram - @thesocialcollective_nz ; @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let’s work together - Book a Call Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text In this special Social Sessions edition of Coffees and Content, I'm ed by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space. From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social. Plus, Loren and Amy reveal how to future-proof your content, why virality isn’t a business strategy, and the truth behind growing your audience without selling your soul to the algorithm. Whether you’re a marketer, creator, or biz owner — this one’s packed with the insights and strategies you need to stay ahead. 🎧 What We Cover: ChatGPT hacks that actually save time (and the Barbie box trend taking over) Meta’s fact-checking changes & what they mean for content creators How to protect your business from platform changes (spoiler: email is your best friend) Why micro-influencers may be more powerful than viral ones How to grow an audience that actually buys from you Amy’s honest take on pivoting her TikTok strategy (150k+ followers!) Why your messaging matters more than your reach 🔗 Links & Mentions: Follow Loren: @loren.thesocialcollective Follow the Podcast: @coffeesandcontentpod Follow Amy: @amzdicko Follow The Social Summit: @thesocialsummit Visit: www.thesocialsummit.au 🎟️ The Social Summit — Sydney, September 19, 2025 Tickets drop early June — follow to stay in the loop. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience. I have an easy to follow Content Planning Workbook for you that you can here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and the workbook later.   In this episode you will learn: The importance of having unique content pillars that sum up your business on social media How to identify your three to five core content pillars Effective ways to match content pillars with different content types How you can use this information to easily create 16-20 pieces of content per month - I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email.  Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your means the world to me! Resources: Get your Content Planning Workbook HERE Get in touch:  Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let’s work together - Book a Call Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you. In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬 You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click. If you’re ready to stop tweaking your offer and start saying the right thing about it - this one’s a must-listen. 👇 What We Cover: Why value is perceived before it's experienced (and how to make people feel your offer’s power) The signs your messaging might be missing the mark - and how to fix it fast The #1 strategy I use with clients to make offers irresistible How to craft messaging that speaks directly to the real, lived experience of your dream client What to say (and repeat) so people what you do - and want it For coaches, service providers, and content-led business owners who want their words to work harder - this is your reminder: you don’t need a new offer. You need new messaging. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text In today’s episode of Coffees and Content, I’m ed by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏 We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters. Chanel shares how she unintentionally built a personal brand that sells without selling, why you don't need fancy tech to make your business work, and how to balance building your dream project alongside paid work — without losing yourself in the process. If you’ve ever wondered how to grow a true community, build a business with heart, or bounce back from burnout, this episode is your sign. 💥 What We Cover: How Chanel turned a ion project into a 10K+ strong community (without a business plan!) The power of showing up as yourself on LinkedIn (and what that actually looks like) Going viral without trying - and what it taught her about marketing What most “community building” gets wrong How she manages consulting, content, events and community without burning out (again) Why authenticity is Chanel’s greatest marketing tool - and how it’s built her business Connect with Chanel: LinkedIn: Chanel Clark The Marketing Club: The Marketing Club on LinkedIn the Coffees & Content crew for more episodes, social tips, and no-BS digital marketing convos every week. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia. Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact. This episode is packed with practical tips on: How to actually enjoy networking (even if it makes you cringe) Turning your online audience into in-person ers Building a business community people want to be part of Growing your brand through both social media and live events Making small business feel a little less lonely Whether you're just starting out or ready to level up your network, this conversation will inspire you to show up, connect, and grow. 🎧 Press play and get ready to rethink everything you know about networking. 📍Connect with Lisa: Instagram: @goldenbrandsco Website: goldenbrandsco.com Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text Feeling stuck and staring at a blinking cursor? You’re not alone. In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already. Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels. 🧠 What You’ll Learn: The surprising content ideas hiding in your DMs and comments Why your email inbox is secretly full of post-worthy content How everyday convos (even coffee chats) can spark your best ideas Why repurposing old posts isn't lazy - it’s smart marketing The hidden messaging gems inside your client testimonials 🎧 PLUS: I'm sharing how I've helped TSC clients spark content ideas without needing to reinvent the wheel every single week. 🚨 BONUS: DM @loren.thesocialcollective the word STUCK and I'll send you a mini voice note with a custom content idea just for you. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text In this week’s episode of Coffees & Content, I’m ed by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands. If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide. Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn’t rely on expensive Meta ads to make it happen. From working with micro-influencers to curating the perfect speaker lineup, we’re diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum. Inside this episode, we’re talking all things: ✨ How to market an in-person event using social media  ✨ Smart strategies to drive ticket sales (even with a small audience)  ✨ The exact tools Amy used to build pre-launch hype  ✨ Creating meaningful community – before, during, and after your event  ✨ What makes a speaker lineup truly shareable  ✨ Mistakes to avoid when planning your first event  ✨ The power of merch, micro-influencers, and behind-the-scenes marketing  ✨ How to make your event content go further (think: -generated content on autopilot) Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration. — 🎧 Listen now to learn: ✔ How to sell out your next event without relying on ads ✔ Why community is your biggest marketing asset ✔ The easiest way to create buzz-worthy social content ✔ What to do if you’re scared no one will show up — Connect with Amy: 📲 Instagram: @thesocialsummit and @amzdicko 🎥 TikTok: @amzdicko 🌐 Website: thesocialsummit.au — Loved this episode? Tag me on Instagram @coffeesandcontentpod with your biggest takeaway – I’d love to hear what you’re building. And don’t forget to subscribe so you never miss an episode. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text This week on Coffees and Content, I’m ed by the lovely Ebony — social media manager, podcast host, and all-round community queen. She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to. We also dive into: The reality of podcasting (and why it’s more work than it looks) How to manage your energy and avoid burnout Community vs competition — and how collaboration really does win Holding your boundaries on social media Why it’s OK not to show everything online If you’ve been thinking about launching a podcast, growing your personal brand, or you’re just in that busy season of doing all the things — this one’s for you. 🎧 Listen now, and don’t forget to subscribe! How to find Ebony: Eb on Social Instagram CYBYAC Instagram CIBYAC Podcast Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text Are you creating great content but struggling to get it seen by the right people? You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics. In this episode of Coffees & Content, I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collective from a solo business to a thriving marketing agency with international clients. This isn’t just about posting more. It’s about getting strategic, intentional, and making sure every piece of content works for you. So if you’ve been asking: Why isn’t my content reaching the right people? How do I attract more dream clients without spending hours online? Do I need a huge audience to actually see results? This episode is exactly what you need. Plus, I’ve got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content. In This Episode, We Cover: The 3-Part Visibility Formula: Engagement, Consistency & Authority Why posting more doesn’t equal more visibility (and what actually works) The #1 mistake business owners make when trying to grow online The truth about going viral vs. creating real, lasting impact How to position yourself as an authority in your industry (so your audience trusts you instantly) The engagement strategy that skyrocketed my content reach—without spending hours online The difference between visibility and credibility—and how to have both How to convert visibility into actual business growth If you’re ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text Is LinkedIn just for job seekers? Not anymore. If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities. This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world. We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you’re still working a 9-to-5. In This Episode, We Cover: Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now) The biggest myths about LinkedIn marketing (and why most people get it wrong) How to position yourself as a thought leader and build credibility—even if you’re just starting out What kind of content actually performs on LinkedIn (it’s NOT just polished corporate updates) The power of storytelling in personal branding and why it’s your competitive edge How to grow your LinkedIn audience without spending hours on the platform The secret to balancing a full-time career while building a brand (without burnout) How LinkedIn can open doors to career opportunities, brand deals, and business growth If you’ve been waiting for the right time to start building your personal brand, this is it. Connect with Rosie Chong: LinkedIn: Rosie Chong Website: www.rosiechong.com.au TikTok & Instagram: @rosiechong Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text Welcome to Season 3 of Coffees & Content. After two high-impact seasons, we’re back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing. This season, we’re cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work. In This Episode: Recap from the Social Summit: What’s shaping content strategies in 2025 The Power of Personal Branding: Why your brand should be lived, not built UGC vs. EGC: Why Employee-Generated Content is becoming a major marketing move Long-Form Content’s Comeback: How depth and storytelling drive engagement The Algorithm vs. Your Audience: The only metric that actually leads to sales The Truth About Followers: Why audience size doesn’t equal business success This is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts. Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a text Coffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)! This season, we’re diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves. Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know. Make sure to subscribe and turn on notifications so you don’t miss a single episode. First drop happens tomorrow — get ready! 📅 Season 3 launches March 5, 2025 🎧 Available on Spotify, Apple Podcasts, and everywhere you listen 📲 Follow for updates: @coffeesandcontentpod & @loren.thesocialcollective Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers. We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using -generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine engagement over polished perfection. Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

In this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement. We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection. We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of Coffees and Content, I'm diving into the importance of maintaining your personality while engaging in advertising. We share key takeaways from a recent conference, including an insightful analogy from advertising expert, who compares understanding your target audience to understanding your high school crush. Learn why having a detailed knowledge of your audience is essential for successful ad campaigns and discover how brand awareness plays a crucial role in advertising strategy. Click the link to listen to the full episode on Spotify and Apple Podcasts.