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What comes to mind when you think about playing the lottery? All the traveling you’ll be able to afford? The golden beaches and beautiful bodies? The job you can finally quit? The house you can finally buy? The car? Finally! For creatives, the lottery might look differently. We can finally make that film that we’ve been writing for ten years. There will be enough money to justify learning how to podcast or leather craft or play the guitar. That book about penguins we can’t stop researching and obsessing over, it will finally get published. Finally! Whether you play the lottery or not, I believe everyone does, especially in the creative industries. I’m going to explore how the creative lottery presents itself, how our communication systems perpetuate it through influencers and gurus, and how we can begin to opt out of playing the game. Show LinksThe Technium: 1,000 True Fans by Kevin Kelly Beernuts Productions Summer School (1987) Midjourney prompt for episode art: in a vast warehouse giant vacuum tubes lottery machine with balls tumbling in a giant vat cinematic lighting –ar 16:9

Have you ever thought about what your dog is thinking about at any given moment? Is it thinking about philosophy, the meaning of life, what that treat really signifies? Perhaps it’s something deeper and beyond our comprehension. Today’s guest on Getting Work To Work is the author of a new book, The Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life, that explores what we can learn about our own lives by examining the lives of our best friends. Mark Rowlands is a philosopher, professor, and chair of the Philosophy Department at the University of Miami. He’s also a prolific author, writing extensively about philosophy, animals, science fiction films, climate, memory, animal rights, and body language. In our conversation, we talk about his creative process and when the best ideas show up, the role memory plays in coming up with creative connections, and what he’s learned about life from dogs. Show LinksThe Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life by Mark Rowlands The Philosopher and the Wolf: Lessons from the Wild on Love, Death, and Happiness by Mark Rowlands The Philosopher at the End of the Universe: Philosophy Explained Through Science Fiction Films by Mark Rowlands Mark Rowlands John Rawls The Notebooks of Malte Laurids Brigge by Rainer Maria Rilke Marcel Proust Ulric Neisser Sisyphus Thomas Nagel Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Tantalus Alan Turing The Zero Theorem (2013) The Phenomenology of Spirit by Georg Wilhelm Friedrich Hegel The World as Will and Representation by Arthur Schopenhauer Midjourney prompt for episode art: the meaning of life abstract surrealism monochromatic –ar 16:9

Have you ever thought what you’re leaving behind for the next generation? Whenever the conversation of legacy comes up, there are often two tracks of conversation: 1) the physical objects we make or the stuff we accumulate, and 2) the impact we have on others (financially, relationally, or emotionally). But last week, during my interview with philosopher Mark Rowlands about his new book, The Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life, we got on the subject of digital immortality. I haven’t stopped thinking about it and thought, “What a great topic for episode 800 of Getting Work To Work.” Given the staggering amount of data we generate in a lifetime at what point could we be recreated and resurrected into digital form? We probably wouldn’t be conscious ourselves, but to those around us, would they even know? Would they even care? So many questions, so little time. Let’s get into it. Show LinksBarbie (2023) – Quotes The Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life by Mark Rowlands Breaking Down The Numbers: How Much Data Does The World Create Daily in 2024? Hyperion Cantos by Dan Simmons Enshittification Midjourney prompt for episode art: digital immortality cybergenetics robotics androids abstract surrealism –ar 16:9

What’s the first thing that comes to mind when you hear the term press release? Irrelevant? Old-fashioned? I know, boring, right? But nothing could be further from the truth. Today’s guest on the show is Mickie Kennedy, Founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility. If you’re like me and know little to nothing about press releases, this episode will have you looking at them in a new way. In our conversation, we talk about the different types of press releases, the importance of providing data and context, how to approach writing press releases if you have a small audience or just starting out, and most importantly, how to keep your business fresh by constantly adapting and providing value. “The finished product isn’t the press release, it’s the article that a journalist is going to write from that.” – Mickie KennedyShow LinkseReleases Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Midjourney prompt for episode art: the words of a press release coming to life in the form of light texture colorful –ar 16:9

What makes for a great story…in business? Today’s guest answers that question with his lens focused on long-term relationships, a different way of looking at the hero’s journey, and a love for his craft. Christian Schu produces commercials and brand films for high-end companies all over the world. In our conversation, he talks about the cultural differences in storytelling, the importance of curiosity in relationship building, his creative journey, and his approach to working by himself versus working with large teams. Most importantly, his response to my question about imposter syndrome might just change how you think about your own work and relationship with your clients. It did for me. Show LinksChristian Schu Asteroid City (2023) The Grand Budapest Hotel (2014) RIP David Lynch Midjourney prompt for episode art: surreal tunnel neon light abstract city grid rainy atmosphere –ar 16:9

We’ve all heard the phrase, “Teamwork makes the dream work.” Maybe this one as well, “You can’t do everything yourself.” Over the past 18 years of business, whenever I was confronted with the idea of turning my business of one into a team-based endeavor, I wanted to prove that I could be the exception. I didn’t want to bring anyone else in for multiple reasons, but mainly because I didn’t know where to start. In today’s episode of Getting Work To Work, I’m going to talk about how freelancers and solopreneurs can start to build a team around their work, in their own way, ing what matters most to them. What are the team dynamics that allow individual performance to thrive? Building teams isn’t just something you read about, it’s something that you need to do, actively and intentionally. Five ways for solos to begin building their team:Find your reason for building a team. Recognize that building a creative team is not about hierarchy or titles, it’s about growth, , challenge, and connection. Not just for you as the leader, but also for the individuals you lead. People matter more than tools. In-person matters as much as online. Establish a brain trust. Show LinksThe E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber The Three Business Personalities: Entrepreneur, Manager, Technician Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull Midjourney prompt for episode art: teamwork makes the dream work abstract surrealism cinematic –ar 16:9

Where is the foundation of your happiness? For me, happiness was solely found in my mind. But after being introduced to today’s guest, I learned that there is a strong connection between happiness and the body. Janice Kaplan is the author of What Your Body Knows About Happiness: How to Use Your Body to Change Your Mind, a new book diving into this topic with a wide range of stories, interviews, and studies. In this conversation, we explore a few of the mind-blowing studies and the myths dispelled along the way. We also talk about Janice’s approach to reinvention throughout her career, context-dependent memory and learning, the partnership between brain and body, how form creates function, and why creativity is enhanced by moving our bodies. Show LinksJanice Kaplan What Your Body Knows About Happiness: How to Use Your Body to Change Your Mind by Janice Kaplan The Gratitude Diaries: How a Year Looking on the Bright Side Can Transform Your Life by Janice Kaplan Quote by John Mulaney: “I don’t know what my body is for other than taking my head from room to room.” Strava Meet Willow, our state-of-the-art quantum chip Long Island by Colm Tóibín Master of Change: How to Excel When Everything Is Changing, Including You by Brad Stulberg Midjourney prompt for episode art: the root of happiness, body in motion, abstract, surreal –ar 16:9

Today’s guest on Getting Work To Work is none other than the Australian sensation, gough. He’s the writer, director, and visionary behind BeernutsProductions.com and is here to talk about his latest audio project, The Body Corporate Meeting. He dives into how he mined real-life situations for comedy gold, why he approached the recording of the piece as an old-fashioned radio play, and the difference in writing and producing audio and film projects. We also look at his first film project, The Advertising Meeting, and talk about how his style has remained the same for ten years, but is also different. Most importantly, we crack jokes at my expense and marvel at my ability to drown in my own crapulence. Show LinksBeernuts ProductionsThe Body Corporate Meeting The Advertising Meeting Local Heroes Jimmy Green and His Adventures in the Magic Forest The Gruen Transfer (2008–2011) Robert’s Rules of Order Star Wars: Episode V – The Empire Strikes Back (1980) U2 The Long and Winding Road (Remastered 2009) U2 – Elevation (Official Music Video) Piece by Piece (2024) Top 10 Monty Python Animated Moments

Here to celebrate his 20th appearance on Getting Work To Work and his latest film, Local Heroes, is the self-described king of the jungle, gough. As a writer, producer, director, and actor for BeernutsProductions.com, gough always finds a way to not only make me laugh, but also inspire me to create meaningful work. In our conversation, we begin with a lightning round of questions about Australia’s wildlife. We also talk about his uncanny ability to recall details throughout his life, bad advice his guidance counselor gave him, important ways for actors to push the boundaries of their craft, and several behind the scenes stories of Local Heroes and the Beernuts Productions podcast. Show LinksBeernuts Productions on Getting Work To Work BeernutsProductions.com Local Heroes The Advertising Meeting The Beernuts Productions Podcast Currumbin Wildlife Sanctuary Snakes Downunder Reptile Park & Zoo Calypso Star Charters Spokane, Washington Melbourne, Australia Surfer Mick Fanning attacked by shark Rain Man (1988) See No Evil, Hear No Evil (1989) – Gene Wilder Is Deaf & Richard Pryor Is Blind See No Evil Hear No Evil (1989) Kiosk Scene – Note: This is the scene I referred to in my conversation with gough. The first link is the introduction to both characters in the film and is also hilarious. Willy Wonka & the Chocolate Factory (1971) Dr. Phil (2002–2023) Last Week Tonight with John Oliver Thelma (2024)

As long as I can , I’ve been intrigued with exploration. Growing up in the middle of nowhere, exploring the woods around the house was just the beginning. The starry nights captured my imagination, the road atlas showed how to get around the surrounding areas, and the globe revealed everything else. But exploration comes in multiple flavors because I should also mention the digital discoveries made in the 1990s through the personal computing, World Wide Web, and smart phone revolutions. As I get older, discovery looks a lot different. Sure, I want to see the world and experience as much as I can, but there are also discoveries to be made deep within myself. Not to mention the way work comes to life when you turn down the distractions and tune in to the resonate tones of mastery. In today’s episode of Getting Work To Work, I want to dive into the topic of exploration in our craft, and how being in the right place at the right time, can change everything. Prepare Your Workspace for the Discoveries You Want to Make Do the Work in Your Workspace Reflect on How the Work Unfolded Examine Your Work for Something New Show LinksRemains of Sandy Irvine believed found on Everest after 100 years Jimmy Chin Teaches Adventure Photography Midjourney prompt for episode art: historical men and women astronaut explorers searching an unknown map –ar 16:9

What do you do when your creativity is broken? On top of that, what do you do when you rely upon your creativity to make a living? Earlier this year, my creativity not only cracked, but shattered into a million pieces. I paused all my side projects, calling it creative hibernation. I kept producing work for my recurring clients to the best of my ability, but also got a job to help pay bills. As I talked with people about what I was going through, the messages I received went something like this: “Me too, I’m glad I’m not the only one.” In this episode of Getting Work To Work, I’m going to explore how my broken creativity manifests itself, and the tiny action steps I’m taking to put it all back together again. Five ways to start healing your broken creativity:Pause all non-essential projects and allow yourself to rest and refuel. Listen for the return of your creative vision. Take small action steps. Connect with other people. Try on old behaviors and see how they fit with new ideas. Show LinksMaster of Change: How to Excel When Everything is Changing—Including You by Brad Stulberg Nils van der Poel Kintsugi Midjourney prompt for episode art: broken creativity kintsugi repairing cracks –ar 16:9

What are the big questions that drive your mission and life’s work? Are you someone who focuses on finding solutions to the massive problems in the world or someone who wants to be the very best at your craft? In today’s episode of Getting Work To Work, I explore not only the big, philosophical questions that drive social entrepreneurship, but also the everyday stories and steps we can take to make a difference. Rebecca van Bergen is the Founder and Executive Director of Nest, “a nonprofit that understands the importance of handcraft and the meaning it can hold for every life it touches.” In our conversation, Rebecca shares her origin story of founding Nest and why she felt the need to artisans and makers around the world. We touch on the role curiosity plays in social entrepreneurship, the fact that everyone is connected to craft, the relationship between automation and the need for uniqueness, imposter syndrome, and how Nest continually develops programs that are human-centered and focused on real change. Most importantly, she shares stories that illustrate just how impactful the work of Nest is around the world. Show LinksNest Makers United The Gee’s Bend Quilters on Etsy Loom to Luxury UNHCR 99% Invisible Midjourney prompt for episode art: global women makers creating works of art and craft in isolation, mastery, focus and intensity –ar 16:9

It’s been a month since the last episode of Getting Work To Work. Every time I sat down to write, nothing came, so I said, “Maybe next week?” Eventually, I gave myself some grace and trusted that when something needed to be said, it would show up. And it finally did, yesterday, on a forklift, in the early morning hours. After finishing my work, I scribbled down some notes, mainly tiny lessons I have learned about myself and others over the past few weeks. I’m going to share these with you, with the hopes that maybe these small lessons are actually bigger than they appear. But we’ll let purposeful action and the cascading nature of time be the judge. Seven microcosmic lessons I have learned recently about life and work:Burnout recovery is slow work. Learn anything from everyone. Grief just plain sucks and sucker punches you when you least expect it. A thank you goes a long way. No matter what your job is or how society views it, you are worthy. No job is beneath you. It’s better for your mental health to roll with the day instead of fighting against it. Show LinksMidjourney prompt for episode art: cosmic lessons echoing throughout the universe –ar 16:9

Today’s guest needs no introduction because he’s been on the show 19 times now, but I’m going to do one anyway. A legally blind filmmaker from Australia, gough is on Getting Work To Work to talk about his latest film, The Harsh Reality of Re-enactment Acting. We discuss his inspiration for the film, how he used editing techniques to land some jokes, and insights into the actors and the Beernuts Productions family. We also talk about the most recent episode of his podcast where he answers questions from social media including several from yours truly, why the best creative work takes longer than you think it will, fixing problems instead of shelving projects, and what goes into creating a budget for a film. Show Links Beernuts Productions The Harst Reality of Re-enactment Acting The Beernuts Productions Podcast A Guide to the Perfect Wedding The Advertising Meeting Episode 92 of the Beernuts Productions Podcast on YouTube Air Crash Investigation (2003–) Oasis – Let There Be Love (Official Video) Mary-Kate Olsen Ashley Olsen Sigmund Freud Carl Jung Wonka (2023) Timothée Chalamet The Fall Guy (2024) Ryan Gosling Emily Blunt The Aristocrats (2005) Subway Pringles The Office (2005–2013) John Krasinski (I called him Jim Krasinski in the episode. I was wrong.) Midjourney prompt for episode art: suit made entirely of a hawaiian shirt –ar 16:9

I believe that conversations find us when we need them most. Tony Luna is a creative consultant, educator, author, and producer who helps emerging and mid-career creatives to discover and reinvigorate the work that ignites the flame of their soul. In our conversation, we touch on Tony’s lifelong study and pursuit of creativity. He shares numerous stories that touch on the beauty of failure, the importance of cross-discipline collaboration, why mistakes are necessary, and how we can keep our creativity alive throughout our entire creative journey. Regardless of where you find yourself in your career, it is my hope that Tony’s wisdom will build a bridge between where you are today and where you want to go tomorrow. Show Links Tony Luna Creative Tony Luna Creative Blog David Viscott ArtCenter Richard Feynman Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman by Richard Feynman Sir Ken Robinson Jack of All Trades, Master of … by Dr. Donna Oriowo Falcon Force Laura’s Magic Day Maria Piscopo Tad Crawford Dan Wolfe Midjourney prompt for episode art: journal of insignificant results abstract grids breaking the boundaries of what is possible –ar 16:9

What do you do for fun? How does that connect to your own curiosity and search for inspiration? Recently, a coworker asked me what I do for fun and I didn’t like any of my answers. I think I cracked a joke about working all the time, but also said I enjoyed watching movies, listening to music, and watching the Cleveland Guardians. Pretty lame, I know, but it’s also a critical indicator of just how empty my tanks are when it comes to creativity and curiosity. So, in preparation for this episode, I decided to turn on some good music, cue up the latest mini doc from one of my favorite creators, and browse my bookshelves for some quick hits of inspiration. Thankfully, it worked. I’m going to share a few things I explored, but also a few tips if you find yourself in the same position as myself. Five Things to Do When Curiosity and Inspiration are Running Low: Don’t panic when you’re empty. Stop comparing yourself to others and to who you’ve been. Take time to play and immerse yourself in the search for inspiration. I’m not talking about procrastination or finding the muse, this is all about refilling and resetting your creative spirit. Explore new ideas, especially when they don’t make sense. Don’t worry when your inspiration doesn’t form a coherent path forward. Show Links Transcendence (Deluxe Edition) by Devin Townsend Project Metallica: The Black Album in Black & White by Ross Halfin Lee Jeffries Masters of Make-Up Effects: A Century of Practical Magic by Howard Berger & Marshall Julias We Are Makers The Weaver – Sam Goates – We Are Makers The Mars Volta Drummer Hears RUSH For The First Time – Drumeo Mike Portnoy Hears “Burn It To The Ground” For The First Time – Drumeo Midjourney prompt for episode art: swirling inspiration all around us like stars in the sky surreal abstract –ar 16:9

The question in the email was simple: “Are you interested in a podcast discussion on using rejection as a tool for success?” What a way to capture someone’s attention. Without a doubt, rejection is one of the biggest issues we face as creative entrepreneurs, and I was excited to talk with today’s guest about it and find ways to get better at accepting rejection in all its forms. Alice Draper is the founder of Hustling Writers, a “publicity business…on a mission to make publicity easy and accessible for underrepresented entrepreneurs.” In this conversation, we dive right into her current curiosity with the brain and neuroscience. From there, we get into all things rejection and how it serves us in every sphere of our lives. From setting rejection goals and building rejection resilience, a lot of the work is about depersonalizing the process and finding a community for and encouragement. Show Links Hustling Writers Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear The Diary of a CEO by Steven Bartlett Midjourney prompt for episode art: typing in a digital world –ar 16:9

What are you striving for in your life right now? Fortune and fame? Recognition from your peers, larger budgets, and dream clients? A story that you can turn into a 7-figure business? Peace, quiet, and a purposeful existence? The list of things we can strive for is endless. And yet, our energy and existence is not. We try to turn the dreams of our youth into the reality of our adulthood, hoping that nothing will change. But the older we get, the truth is that everything is constantly changing. Old stories that fueled our youthful striving no longer fit who we are today. Striving itself starts to look and feel differently as we discover a new path, a new story about who we are, what we are capable of, how and who we love, and why our relationship with striving reveals more about who we are becoming than we think. Show Links Midjourney prompt for episode art: searching striving exploring new ideas and identities in the style of dadaism –ar 16:9

If I were to type a prompt into AI to generate today’s episode for me, it would probably be this: “Insert amazing monologue here.” It’s generically specific. Yes, I want a monologue, but make it amazing. I’ll spend hours whittling down the responses, going back and forth with a computer. Until I find something able, meets my deadline, and keeps me moving forward until real inspiration shows up. How often do we approach our creative journey with the same level of expectation and response. We pick a thing or a niche, attach a one or two word description of our expectations, and then go about our business. When things don’t work out, we change-up the words, and hope the results will change more in our favor. In today’s episode, I want to dive into what we want, because until we know what that is, what we do might not matter. Show Links Midjourney prompt for episode art: insert amazing monologue here cinematic lighting –ar 16:9

One of the things I often hear while interviewing people is, “Oh, I’m sorry, I went off on a tangent.” My common response is, “That’s okay, tangents are interesting.” Not only are tangents interesting, they are instructive and important. They teach us about how we learn, our curiosities, what motivates us to keep moving forward, and the very things that matter most to us. In this episode of Getting Work To Work, I’m going to explore a few tangents in my own life from the first car I ever bought, to my latest creative curiosities and experiments. Show Links Leatherworking 101: A how-to guide to learning leather crafting The Crucible: Your Guide To All Things Industrial Arts Craft in America The Automata Maker – Oliver Pett by We Are Makers Automaton Lake Lady Midjourney prompt for episode art: off on tangents, exploring new territory, creative explorers –ar 16:9