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Medsider Radio: Learn from Medical Device and Medt 6c735
Por Scott Nelson
60
3
Win the inbox 6h1s24
How to Win with Contract Manufacturers: Interview with Travis Sessions, CEO of Biomerics
On this episode of Medsider Radio, our guest is Travis Sessions, the Founder and Chief Executive Officer of Biomerics, a leading mid-market interventional device contract manufacturer. He's also a Managing Partner of Med Venture Holdings, a unique medtech growth equity investor. With over 20 years of business management experience, Travis has successfully built and grown multiple medical device technology companies during his career. He got his start professionally at Dow Chemical and has held management positions at Microsoft and Parker Hannifin Corporation. Travis has a B.S. in Chemical Engineering from Brigham Young University and a Master’s in Business istration from the University of Michigan. Interview Highlights with Travis Sessions: Macro trends within the medtech market, including Travis’ thoughts on the future. Key differences between contract manufacturers (CMs) and large original equipment manufacturers (OEMs). Critical things that OEMs should look for when identifying and working with CMs. The origin story of Med Venture Holdings. What Travis looks for when vetting early-stage medtech ideas. Critical functions that need to be in place for a medical device startup to be acquired. Travis’ favorite book, the mentor he most ires, and the advice he’d give to his 30-year-old self. Learn more...
47:07
Clinical Trials as Revenue Drivers: Interview with Matthew Amsden, CEO of ProofPilot
In this episode of Medsider Radio, our guest is Matthew Amsden, the Founder and CEO of ProofPilot, a platform designed to help people design, launch and participate in clinical trials. ProofPilot’s mission statement revolves around making it incredibly easy to run scientifically-valid research studies. They’re dedicated to making research study participation accessible, interesting, and fun. In this discussion with Matthew, we chatted about the importance and feasibility of virtual clinical trials, how they can potentially become a revenue driver, the origin story of ProofPilot, and why their hybrid model is so popular. Interview Highlights with Matthew Amsden Who is Matthew Amsden and where did the idea for ProofPilot begin? The importance of letting early customers try product iterations. How clinical studies can become a revenue driver. Various types of clinical trials and how they’re conducted on the ProofPilot platform. Risky and costly approaches to traditional clinical studies. The synergy between data, compliance, and incentives. How a virtual, hybrid model can solve problems when it comes to traditional clinical trials. Matthew’s favorite business book, the mentor he most ires, and the advice he’d give to his 30-year-old-self. See more...
59:37
Why Practicing Strategic Patience is Critical for Medtech Entrepreneurs: Interview with Dr. Tej Singh, Founder of Fis...
Over the last 20 years, Dr. Tej Singh has served as the Founder and Chief of Vascular Surgery for three large, multidisciplinary vascular programs in Silicon Valley. He has vast experience with renal failure and vascular access procedures, and is acutely focused on his first company, Fist Assist Devices. Dr. Singh’s company is developing the first renal care wearable device for venous enlargement and dialysis enhancement. In this episode, Dr. Singh and I talk about the primary challenge that Fist Assist Devices is trying to solve, the origin story for their first product, his approach to mapping out clinical trial strategies, and much more. Interview Highlights with Dr. Tej Singh Who is Dr. Tej Singh and what is his background? What is Fist Assist Devices and what challenges are they trying to solve? The origin story for their first product and the critical inflection points for the company. How Dr. Singh evaluated the IP landscape for his first device. Dr. Singh’s approach to mapping out clinical trial strategies. How he navigated the insurance coverage and reimbursement landscape. His unique approach to strategic patience and why it’s crucial for medtech startups. Dr. Singh’s favorite book, the leader he most ires, and the advice he’d give to his 30-year-old self. See more...
50:55
How Remote Testing Can Change the Game for Patients and Clinicians: Interview with Katherine Ward of Healthy.io
I recently sat down with Katherine Ward, Chief Commercial Officer and managing director for Healthy.io. She has worked in healthcare for 28 years — including 15 years with the UK National Health Service and 11 years with United Health Group where she was the Chief Executive with United Health UK and Chief Growth Officer with Optimum International. In this conversation, we cover what Healthy.io does for the broader healthcare community, lessons from the COVID-19 crisis, clinical-grade population health technology, decentralized remote diagnostic screening, and how their technology works with existing health systems. Interview Highlights with Katherine Ward Who is Katherine and what is her background? What is Healthy.io and what challenges or problems do they solve for patients and clinicians? Why the time finally come for decentralized remote diagnostic screening, using urine testing as an example. Lessons on the importance of virtual testing from the COVID-19 crisis. How Healthy.io has approached the regulatory and reimbursement landscapes, including their clinical trial strategy. How their population health technology works together (with and within) existing healthcare systems. Katherine’s favorite genre of books, the leader she most ires, and the advice she’d give to her younger self. See more...
46:27
How Medtech Companies Can Enhance Procedural Workflow and Capture Intra-Operative Data: Interview with Jennifer Fried...
In this episode of Medsider Radio, we ed with Jennifer Fried, the CEO and Co-Founder of ExplORer Surgical. Jennifer founded the company with Dr. Alex Langerman as an MBA student at the University of Chicago Booth School of Business, where she received her degree with honors in finance and entrepreneurship. Previously, Jennifer was a Vice President at Park Lane Ventures, a healthcare-focused venture capital fund spun out of Essex Woodlands. Jennifer began her career as a consultant at Bain & Company in Chicago after graduating from Northwestern University. With me on this episode is special guest host, Norbert Juist, who runs Sales Performance Resources, where he specializes in recruiting for medical device marketing and sales positions. Prior to this, he was a sales rep at Cordis Endovascular, a spine consultant at Synthes, and a sales rep at Ethicon. Interview Highlights with Jennifer Fried ? How most medical device companies capture procedural data & workflow processes -- and why it’s completely outdated. ? The challenges medtech companies are facing when it comes to educational training & product development and why they’re considering platforms like ExplORer Surgical. ? Jennifer’s favorite business book, the business leader she most ires, and the advice she’d give to herself 5-10 years ago. See more...
40:03
How to Use Checks and Balances in Your Medtech Start-Up: Interview with Michael Tozzi, President and CEO of TAS Medical
On this episode of Medsider Radio, I had the chance to sit down with Michael Tozzi, President and CEO of TAS Medical. Mike and his team are aiming to eliminate surgical mesh by converting hernia procedures to minimally invasive repairs. Mike has over 20 years of commercial medical device experience and specializes in investor relations, sales & marketing readiness, and improving the execution of early-stage medical device companies.. Previous to TAS Medical, Mike served as Chief Commercial Officer at Carevoyance, where he and his team created groundbreaking analytics tools designed to help medical device companies better understand their markets and execute their commercial goals. Prior to this, Mike helped to build Cardiovascular Systems, Inc. (or CSI) from the ground floor, taking the company from early stage to over $1.3 billion in market capitalization in just seven years. At CSI, Mike held various executive roles in sales and marketing. ing me on this episode is special guest host, Norbert Juist, who runs Sales Performance Resources, which specializes in recruiting for medtech marketing and sales positions. Prior to this, he was a sales rep at Cordis Endovascular, a spine consultant at Synthes, and a sales rep at Ethicon. Interview Highlights with Mike Tozzi The origin story of TAS Medical and how Mike got involved. The strategies that TAS Medical followed to go from initial product concept to eventual commercialization. The regulatory and clinical paths that Mike and his team considered. How much the insurance coverage and reimbursement landscape factored into Mike’s early decision-making process. Mike’s approach to raising capital for CSI and TAS Medical. Common mistakes that early-stage medtech companies make and how to avoid them. Mike’s favorite book, the business leader he most ires, and the advice he’d give to his 30-year old self. See more...
49:05
Resiliency and Relentlessness are Crucial for Raising Medtech Capital: Interview with Beverly Huss, President and CEO...
ing Medsider Radio for this episode is Beverly Huss, President and CEO of Qool Therapeutics, a development-stage company working on a novel, non-invasive therapeutic hypothermia device for the preservation of tissue following catastrophic events like a heart attack, stroke, or traumatic brain injury. Previously, Beverly was the CEO of Vibrynt, a start-up medical device company dedicated to creating minimally invasive therapies for patients suffering from morbid obesity. Prior to that, Beverly was the President of Guidant Endovascular Solutions (acquired by Abbott), a medical device company focused on the treatment of cardiovascular and peripheral vascular disease. She holds an M.S. in technology management from Pepperdine University, as well as a B.S. in metallurgical engineering from the University of Illinois. Beverly also has a few patents to her credit in the cardiovascular and obesity medical device arenas. With me on this episode is guest host, Norbert Juist, one of the most honest, genuine, and personable people I know. Norbert runs Sales Performance Resources, where he specializes in recruiting for medtech marketing and sales positions. Prior to this, he was a sales rep at Cordis Endovascular, a spine consultant at Synthes, and a sales rep at Ethicon. Interview Highlights with Beverly Huss The origin story of Qool Therapeutics and how Beverly got involved with the company. The clinical trial strategy that Qool Therapeutics is following and the reasoning for it. Beverly’s strategic approach to making a medical device a reality, including the regulatory, clinical, and reimbursement paths that should be considered. Key learnings from Beverly’s time at Vibrynt. The “other R&R”: the importance of resilience and relentlessness when you are raising money for a company. How to get the attention of medical device venture capitalists. Critical lessons Beverly throughout her career at ACS and Guidant. Beverly’s favorite books and how they inspire resiliency. The business leaders and mentors that Beverly most ires. Advice Beverly would give to her 30-year old self. See more...
49:16
How Failure and Flexibility Can Spell Success in Medtech: Interview With Kyle Frye, U.S. President of SyntheticMR
After a brief hiatus from recording podcasts, it was a privilege to dust off the microphone and interview Kyle Frye. As U.S. president of SyntheticMR, Kyle is tasked with growing and expanding the brand and business in the U.S. for the Swedish-based company that is creating the future of quantitative MRI technology. Their innovative MRI software solutions shorter exam times and deliver more information to clinicians, leading to improved diagnostic efficacies. Prior to assuming this role in August 2019, Kyle was a Zone Vice President of Sales for Siemens, and also was in leadership positions at both niche and large medtech companies including Blue Belt Technologies (now Smith & Nephew), Verathon, and Brainlab. He also worked for BioMedix for three years, working his way up from a sales rep driving 4–5 hours a day to Western Area Sales Director, which required relocation from metro Cincinnati to the San Francisco Bay area. Kyle received a B.A. degree in political science and finance from Northern Kentucky University in 2004. Norbert Juist, an executive recruiter who specializes in medical device sales and marketing, ed me as a special guest for this interview with Kyle. He brings a unique perspective to this discussion, having worked as a sales rep and consultant in pharma and medtech for nearly 20 years prior to transitioning to recruiting. Here are a few of the key topics we discussed in this podcast: Why a competitive spirit and winning are important, but not the “be-all and end-all” to medical device success. Why communicating “the why” of career moves is key to landing new opportunities. How being flexible and willing to relocate can help advance your career, especially in the medtech space. The pros and cons of working for large vs. small companies. Kyle’s favorite business books, the importance of having a mentor, and the advice he would tell his 25-year-old self. Check out the rest of the show notes here...
52:35
How Failure and Flexibility Can Spell Success in Medtech: Interview With Kyle Frye, U.S. President of SytheticMR.
After a brief hiatus from recording podcasts, it was a privilege to dust off the microphone and interview Kyle Frye. As U.S. president of SyntheticMR, Kyle is tasked with growing and expanding the brand and business in the U.S. for the Swedish-based company that is creating the future of quantitative MRI technology. Their innovative MRI software solutions shorter exam times and deliver more information to clinicians, leading to improved diagnostic efficacies. Prior to assuming this role in August 2019, Kyle was a Zone Vice President of Sales for Siemens, and also was in leadership positions at both niche and large medtech companies including Blue Belt Technologies (now Smith & Nephew), Verathon, and Brainlab. He also worked for BioMedix for three years, working his way up from a sales rep driving 4–5 hours a day to Western Area Sales Director, which required relocation from metro Cincinnati to the San Francisco Bay area. Kyle received a B.A. degree in political science and finance from Northern Kentucky University in 2004. Norbert Juist, an executive recruiter who specializes in medical device sales and marketing, ed me as a special guest for this interview with Kyle. He brings a unique perspective to this discussion, having worked as a sales rep and consultant in pharma and medtech for nearly 20 years prior to transitioning to recruiting. Here are a few of the key topics we discussed in this podcast: Why a competitive spirit and winning are important, but not the “be-all and end-all” to medical device success. Why communicating “the why” of career moves is key to landing new opportunities. How being flexible and willing to relocate can help advance your career, especially in the medtech space. The pros and cons of working for large vs. small companies. Kyle’s favorite business books, the importance of having a mentor, and the advice he would tell his 25-year-old self. Check out the rest of the show notes here...
52:35
Why Keeping The End in Mind is Critical for Every Medtech Entrepreneur: Interview with Erica Rogers, CEO of Silk Road...
In this two-part interview, I was lucky enough to sit down with Erica Rogers, CEO of Silk Road Medical. We first spoke a few years ago and then again much more recently to catch up on what had changed at Silk Road since our first conversation. During our catch up, we discussed how Erica led her team at Silk Road through PMA approval, successful insurance coverage and reimbursement strategy, which led to a very rewarding public offering for Silk Road, opening at $20 a share. This resulted in the opportunity to continue the company’s goal, which is to change the standard of care in carotid artery disease with their TCAR procedure. Much of our first conversation was about Erica’s career trajectory and how she was able to successfully, and gracefully, exit multiple medtech companies. Her lengthy career and insight as a medtech thought leader is just as interesting today as it was when we recorded our conversation. Before leading Silk Road, Erica was the COO of Medicines360, a nonprofit pharmaceutical company developing drugs and devices for women. Erica was the founder and CEO of Allux Medical as well as the cofounder of Visiogen, which was acquired by Abbott Medical Optics in 2009. Prior to that, Erica spent over 12 years at Boston Scientific in a variety of sales and marketing positions. She began her career in pharmaceutical sales after receiving a B.S. in Zoology from San Diego State University. Erica holds five issued and 15 pending US patents for medical devices in nanotechnology. See more...
01:12:08
Why Focusing on Pain Killers is Imperative for Medical Device Startups: Interview with Daniel Hawkins, CEO of Shockwa...
Daniel Hawkins is the President and CEO of Shockwave Medical. He began his career in marketing and business development roles for Advanced Cardiovascular Systems, otherwise known as ACS, which is now part of Abbott Vascular. Following ACS, he held senior roles in general management, marketing, and business development with a number of private and public...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
40:34
The Importance of Having Investors as Customers: Interview with Eric Stone, CEO of Velano Vascular
Eric Stone cofounded Velano Vascular with Dr. Pitou Devgon, an internal medicine physician. Velano’s first device, PIVO, enables needle-free blood draws directly from peripheral IV catheters. Velano Vascular is backed by a series of well-respected investment firms, leading U.S. health systems, and dozens of health industry veterans. Before starting Velano Vascular, Stone most recently served...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
50:10
The Biggest Mistakes Medical Device Companies Make When Commercializing in Europe: Interview with Michael Branagan-Ha...
Michael Branagan-Harris is the CEO of Device Access UK and has been involved in the marketing of medical devices to the National Health Service (NHS) for the last 27 years. Products he’s commercialized range from simple wound dressings to the introduction of the Lap Band for obesity, endovascular graft repair, endo laparoscopic surgery, and the...[read more] Related Stories How Will These 2 Major Healthcare Changes Affect Medical Device Companies? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To Social Media Best Practices for Marketing Medical Devices
41:20
Conquering the Coverage and Reimbursement Landscape: Interview with Bruce Shook, President of Intact Vascular
Bruce Shook ed Intact Vascular in 2014 as President and CEO. A highly-experienced, medical device executive with more than 30 years of industry experience, Bruce was previously Co-founder, Director, President, and CEO of Neuronetics, which is a privately held medical device company that markets a non-invasive brain stimulation technology for the treatment of depression. Previously...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
42:29
How to Go from Physician to Medtech Entrepreneur: Interview with Dr. Bob Smouse, CEO of BrightWater Medical
Dr. Bob Smouse has over 20 years of experience in interventional radiology, endovascular surgery and clinical research. In addition to acting as CEO and CMO of BrightWater Medical and teaching at the University of Illinois College of Medicine, he provides interventional medical services to local hospitals through Central Illinois Radiology Associates. Dr. Smouse is a...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
47:17
Managing a Clinical Trial with a Small Team and Lessons Learned Raising Money for an Early Stage Medtech Startup: Int...
More than a decade ago, AUM Cardiovascular founder Dr. Marie Johnson was a doctoral student when tragedy struck her and her family. Her husband, Rob, ed away suddenly at the age of 41. He had blockages in his coronary arteries including a ruptured plaque in the left anterior descending artery supplying a large part of...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
40:52
The Power of Networking in Medtech, Challenges in Developing the Renal Denervation Market, and the Value of Cross-Fun...
Shaun Bagai is the CEO of RenovoRx. He has over 16 years of medtech experience across multiple functional areas like clinical research, sales, marketing, and market development. He was instrumental in developing the European market for renal denervation, which led to the acquisition of the first renal denervation company, Ardian, by Medtronic in 2011. Most...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
43:01
The Importance of Medical Device Sales Experience, the Rocket Ship that was Acclarent, and How to Achieve Personal Gr...
Bill Facteau ed Earlens Corporation as Chairman, President, and CEO in November of 2013. Most recently, he was the Vice Chairman of ExploraMed, a medical device incubator based on the West Coast and an Entrepreneur in Residence at New Enterprise Associates. Previously, Bill was at Johnson & Johnson from early 2010 through early 2012 as...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
44:53
Why Curiosity and Persistence are Crucial Characteristics for Medtech Entrepreneurs: Interview with the Legendary Dr....
Dr. John Simpson. Even if you’re a medical device newbie, you’ve probably heard of him. He’s credited with inventing and commercializing the first over-the-wire balloon catheter used for percutaneous transluminal coronary angioplasty (PTCA). This single idea created the field of interventional cardiology as we know it today. Over the course of his renowned medtech career...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
39:42
4 Rounds of Financing, CE Mark, FDA Clearance, and a Category 1 T Code – How NeoTract has Grinded its Way to Succ...
Biz Stone, the co-founder of Twitter, has famously stated, “Timing, perseverance, and 10 years of trying will eventually make you look like an overnight success.” In the world of medtech startups, this is almost always the case. And it’s certainly true with UroLift, a device that came to life in the fall of 2004...[read more] Related Stories Why Intersect ENT is an Example of Hope for the Medtech Industry Are Medical Device Models the Key to Building a Lean Medtech Startup? How Will These 2 Major Healthcare Changes Affect Medical Device Companies?
56:59
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