The Rectified Podcast 6i2z2h

PROMO CODE: PROMO1642 for 15% off  us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.  Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.  Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story! 1642 Website: https://en.1642.ca/ Bastien on Instagram: https://www.instagram.com/bastienpoulain/ 1642 on Instagram: https://www.instagram.com/1642.ca/ 1642 Facebook Group: https://www.facebook.com/groups/3113798508655433 Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Welcome to a new episode of the Rectified Podcast! us as we delve into the world of copywriting with expert Evelina Kaganovich.  In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.  Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions.  00:00 Welcome and Introduction 00:48 What is Copywriting? 01:35 The Importance of Understanding Your Audience 02:38 Evelina's Journey into Copywriting 05:12 Effective Copywriting Strategies 21:48 Using AI in Copywriting 30:39 Working with Evelina 32:41 Conclusion and Farewell Evelina’s Website: http://www.evelinakreative.com/ Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/   Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: rectifiedpodcast  In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.  Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.  Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community in growing her business.  Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health. 00:00 Introduction and Guest Welcome 00:22 What is Happy Gut? 01:09 The Difference Between Water Kefir and Other Fermented Products 02:59 Lisa's Journey to Founding Happy Gut 05:01 Starting and Growing the Business 07:05 Challenges and Perseverance 08:59 Marketing and Social Media Strategies 14:43 Customer Engagement and Success Stories 24:08 Navigating Economic Challenges 27:20 New Ventures and Future Plans 29:09 Conclusion and Farewell Happy Gut’s Website: https://happygutpro.com/ Happy Gut on Instagram: https://www.instagram.com/happygutpro Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to thrive in the retail landscape.00:00 Introduction to the Rectified Podcast00:20 Meet Kevin Joseph: Retail Expert00:36 Why DTC Brands Should Consider Retail04:42 Challenges and Strategies for Retail Success06:55 The Importance of Retail Strategy and Execution11:12 Navigating Retail Partnerships and Operations14:04 Getting Your Product into Major Retailers22:32 The Role of Relationships in Retail Success38:52 Final Advice for Brands Entering Retail42:07 Conclusion and InformationPerpetual G’s Website: https://www.perpetualg.com/Kevin on LinkedIn: https://www.linkedin.com/in/kmjoseph/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.  Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction.  Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company. 00:00 Introduction and Guest Welcome 00:25 The Coldture Origin Story 01:21 Cold Plunge Trend and Personal Journey 05:29 Health Benefits of Cold Plunging 07:51 Starting the Coldture Business 11:13 First Customer and Early Challenges 14:57 Funding and Dragon's Den Experience 17:52 Continuing the Journey with the Dragon 18:23 Marketing Strategies and Channels 20:17 Understanding the Customer Base 21:15 Addressing Market Trends and Diversification 24:09 Future Vision for Coldture 27:42 Advice for Aspiring Entrepreneurs 33:08 Recommended Books and Podcasts 34:57 Conclusion and Farewell Coldture’s Website: https://coldture.com/ Coldture on Instagram: https://www.instagram.com/coldture Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: therectifiedpodcast20 ➡️⁠https://mateina.ca/discount/therectifiedpodcast20⁠ In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.  He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.  He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.  Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina. 00:00 Introduction and Guest Welcome 00:42 Discovering Maté in Lebanon 02:02 Nicolas' Journey to South America 05:43 Founding Mateina 07:31 Creating a Unique Brand 08:57 Expanding to Ready-to-Drink Products 12:50 Partnership with Andrew Huberman 18:02 Advice for Aspiring Entrepreneurs 25:06 Marketing Strategies and Community Building 29:31 Future Plans and Conclusion Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20 Mateina on Instagram: https://www.instagram.com/mateina/ Mateina on Tiktok: https://www.tiktok.com/@drinkmateina Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her ion for creating meaningful and authentic products, and her strategies for business growth.  Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and connecting deeply with its customers. Aya Paper Co’s Website: https://ayapaper.co/ Savonne on Instagram: https://www.instagram.com/simply.savonne/ Aya Paper Co on Instagram: https://www.instagram.com/ayapaper.co Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business.  Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments.  Learn about effective social media use, the significance of engagement metrics, and how to create authentic, engaging content. Tune in for actionable advice and a step-by-step guide to developing an effective PR strategy for entrepreneurs and small business owners. Knockout Directive’s Website: https://www.knockoutdirective.com/ Katrina on Instagram: https://www.instagram.com/knockoutdirective/ Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/ Subscribe to Katrina’s VIP email list: https://knockoutdirective.myflodesk.com/opt-in?fbclid=PAZXh0bgNhZW0CMTEAAaaaedJgS4nem55dOL14TTd29Hdm6jOm_CAv_dqBhevfXoomQ5pL-zb-E-4_aem_e2pXOnMNJAOdcCBNREWHsw Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market.  Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices.  Insights are given into how small brands can compete with fast fashion giants by focusing on local production and fair practices. Inder also discusses strategies for scaling a business and maintaining personal connections with customers. The episode is packed with valuable advice for those interested in sustainable fashion and entrepreneurship.Bedi Studios’ Website: https://bedistudios.com/Bedi Studios on Instagram: https://www.instagram.com/bedistudiosBedio Studios on Pinterest: https://ca.pinterest.com/BEDIStudios/Bedi Studios on Facebook: https://www.facebook.com/bedistudios/Bedi Studios on X: https://twitter.com/bedistudios Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool.  Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how to make the most of Pinterest for your business. Meagan’s Website: https://meaganwilliamson.com/Meagan on Instagram: https://www.instagram.com/meaganawilliamsonMeagan on Pinterest: https://ca.pinterest.com/rowhousenest/Meagan on Threads: https://www.threads.net/@meaganawilliamsonMeagan on TikTok: https://www.tiktok.com/@meaganawilliamson Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie.  They discuss the crucial role of networking in entrepreneurship, the cultural differences in business networking, and the challenges and triumphs of building and selling a business. Discover valuable insights and advice for budding entrepreneurs and learn about Mariela's innovative approach to the nuts industry with Nutterie. Don't miss this inspiring conversation packed with actionable tips and personal anecdotes! Nutterie Website: https://nutterie.com/Nutterie on Instagram: https://www.instagram.com/itsnutterieMariela on Instagram: https://www.instagram.com/ellakatzz/?hl=en Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds. Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on managing imposter syndrome. Key topics include the importance of having a clear 'why,' understanding one's skill sets, and surrounding oneself with the right people. The episode also touches on Christopher's soon-to-be-released book and valuable reading recommendations for entrepreneurs. Christopher Dedeyan’s Website: https://www.christopherdedeyan.com/Christopher on Instagram: https://www.instagram.com/christopherdedeyan/Christopher on TikTok: https://www.tiktok.com/@christopherdedeyanChristopher’s book “Play for Profit”: https://amzn.to/3SDzOwi Find Sandy here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection.  Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for businesses, schools, and organizations.  Roxane also discusses the new Canadian legislation mandating free period products in federally regulated entities and how Alea Protection is leveraging this law. From her entrepreneurial background to her marketing strategies and challenges faced, Roxane provides valuable insights into the impact of Alea Protection on the community and the broader market. Alea Protection’s Website: https://www.aleaprotection.com/Alea Protection on Instagram: https://www.instagram.com/aleaprotection/Alea Protection on TikTok: https://www.tiktok.com/@aleaprotection Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

In this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than traditional period care products. Learn about the challenges and triumphs of creating a new product from scratch, the strategic partnership that helped them grow, and their plans for global retail expansion.Hempress Hygienics’s Website: https://hempresshygienics.com/Hempress Hygienics on Instagram: https://www.instagram.com/hempresshygienicsHempress Hygienics on TikTok: https://www.tiktok.com/@hempresshygienics Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com

us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their ion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built on transparency, ethical supply chains, and innovative design. Tune in to hear about their challenges, triumphs, and future plans for revolutionizing the fashion industry. Dinner Service New York’s Website: https://dinnerserviceny.com/ Dinner Service New York on Instagram: https://www.instagram.com/dinnerserviceny/ Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their journey, experiences, and insights into building a successful beverage brand. Find out where you can buy Key Sparkling Water and how it stands out in today's crowded market. Key Sparkling Water’s Website: https://keysparklingwater.com/ Key Sparkling Water on Instagram: https://www.instagram.com/keysparklingwater/ Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered during lockdown.  With a background in human rights law, Nina emphasizes the importance of ethical production and details the development process of the product, including challenges and successes in creating a comfortable, sustainable option for menstruation. The discussion also covers the company's grassroots marketing efforts, their commitment to slow, organic growth, and future funding plans. Nina highlights the educational aspect of their marketing, aiming to foster open discussions about menstruation and women's health. Fri Period’s Website: https://www.friperiod.com/ Fri Period on Instagram: https://www.instagram.com/friperiod/ Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear.  Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity.  She shares insights into her journey as an entrepreneur, navigating challenges, and finding success through strategies like email marketing and customer engagement. The conversation touches on the evolving landscape of sustainable fashion, the importance of community building, and Hernest's vision for the future. Hernest Project’s Website: https://hernestproject.com/ Hernest Project on Instagram: https://www.instagram.com/hernestproject/ Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet.  McCormick talks about leveraging capital smartly, starting with a loan from Futurepreneur and transitioning to BDC financing as the business grew. She highlights the importance of understanding end goals in entrepreneurship and sees Wilet as a brand she deeply cares about, akin to raising a child with the intention of it thriving independently in the future. Wilet’s Website: https://shopwilet.com/ Wilet on Instagram: https://www.instagram.com/shopwilet Wilet on TikTok: https://www.tiktok.com/@shopwilet Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY  

In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand.  She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience. Auraiha’s Website: https://auraiha.com/ Auraiha on Amazon CA: https://www.amazon.ca/stores/Auraiha/page/521C5CD9-4364-4125-B84F-261B427A630F?ref_=ast_bln Auraiha on Amazin US: https://www.amazon.com/stores/aura%C3%AFha/page/858D3624-7C00-499C-8D0B-489D19228396?ref_=ast_bln Auraiha on Instagram: https://www.instagram.com/auraiha/ Find me here:  Instagram: https://www.instagram.com/sandydedeian/  TikTok: https://www.tiktok.com/@sandydedeian  LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️ our FREE Slack community for direct-to-consumer brand founders ➡️ https://.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r__ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY