How a Personal Wellness Journey and Magical Delusion led Rachel Klein to start Revival Food Co. 2h232w

Send us a text In this engaging conversation, Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the importance of relationships in the food industry and the lessons learned from her partnership with Walmart. She also highlights her vision for the future of Revival, focusing on innovation and strategic partnerships. Impactful highlights within this episode: Scaling a business comes with unexpected challenges Entering retail requires a different strategy than direct-to-consumer Building relationships with buyers is crucial for success Investing in and mentorship can accelerate success Being open to change can lead to new opportunities Breakdowns: 00:00 From Dance to Almond Butter: Rachel's Journey 02:52 The Birth of Revival Food Co. 06:09 Crafting Unique Flavors: The Science of Almond Butter 15:03 Starting with Local 19:44 Pitching to Giant Eagle Market District 35:17 Breaking into Retail: The Walmart Experience 44:39 Trouble on Shelf 51:12 Rebranding and New Opportunities 56:14 Exit off Walmart shelves 1:07:57 Revival Future Growth Links mentioned in this episode: Social Media: Revival Food Co. Instagram: https://www.instagram.com/revivalfoodco/ Revival Food Co. TIktok: https://www.tiktok.com/@revivalfoodco Shop Revival: https://revivalfoodco.com/ Check out Revival’s website to find retailers products are sold. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book 5j3r4